Clik here to view.
Mobile Reaches ‘Critical Mass’ Around the World… What’s Next?
As our friends at Nielsen put it succinctly this week, mobile phones have reached a critical mass around the world. In the latest head-to-head comparisons of PC vs. mobile engagement, mobile now...
View ArticleClik here to view.
Juniper: Smartphone and Tablet Game Downloads to Triple
On Thursday, Juniper Research published new data indicating that there will be 64.1 billion games downloaded onto smartphones and tablet devices by 2017, more than 3 times that of 2012. The new Juniper...
View ArticleClik here to view.
White Paper Points to Mobile Advertising’s Promising Future in Africa
Mobile advertising is set for a bright future across Africa. That’s the resounding message presented Tuesday in a new White Paper from M&C Saatchi Mobile. According to the report in question,...
View ArticleClik here to view.
Juniper Makes Bold Prediction for Mobile Smart Wearable Devices
Juniper Research is out with a new report that serves up a bold prediction for the future of the mobile smart wearable devices market. The report projects that retail revenue from smart wearable...
View ArticleClik here to view.
mobileStorm Publishes a New Guide to SMS Short Code Management
This week, mobileStorm – a 15-year veteran provider of mobile and email marketing services and technology – published its newest whitepaper. For newcomers to the SMS arena, A Guide to SMS Short Code...
View ArticleClik here to view.
Understanding Social Media Best Practices for Publicly Held Companies
Late last month, in a publicly stated effort to assist investor relations officers in their use of social media as a research and communications platform, Business Wire – the folks that help businesses...
View ArticleClik here to view.
mobileStorm Publishes New Whitepaper on Mobile Marketing Compliance
In October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones. New...
View ArticleClik here to view.
Sprint Slapped with Massive FCC Fine for Do-Not-Call Violations
Things are likely so quiet at Sprint today that you can probably hear a pin drop. This week, Sprint Corp. was ordered to pay a $7.5 million fine in a settlement with the Federal Communications...
View ArticleClik here to view.
Marketing Mythology: The Dumb and Dumber Ideas Digital Marketers Should Dump
In a just published white paper, Conversant Chief Marketing Officer Scott Eagle has debunked seven myths he believes prevent retail marketers from delivering maximum ROI through digital advertising....
View ArticleClik here to view.
First Look: Pandora White Paper Reveals the Power of Unforgettable Experiences
This week, MMW was privy to an exclusive first look at a new white-paper from Pandora that explores the importance of brands bringing experiences to consumers. The core message of the report?...
View Article
